EP 25: How To Add Education To Your Brand Without Confusing Your Audience (ft. Alicia Bauer)

If you haven't noticed, there is a massive trend in our industry to become an educator. While I am a big believer in this trend, It pays huge dividends to do it the right way. I want to help you add education without it confusing your audience or being a big distraction from the incredible work that you already do! The last thing we should be doing is adding something extra to our plate that overwhelms us. We are going to walk through step by step exactly how we should be approaching education and how we can add it to our brand in a way that is cohesive and helps us serve in a bigger way. My good friend Alicia Bauer helps creatives add their embodiment into their brand, including educational elements. In this episode she is going to share her wealth of wisdom with us.

If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

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Episode takeaways you don’t want to miss:

Before you add education to your brand, know who you are and what your brand stands for. Be confident in that and listen to yourself before you follow someone else’s trend
Becoming an educator can truly take form in the style you choose. Not everyone’s education elements will look the same
Learning from the wisdom of others is crucial, but when re-purposing it be sure to add your own creative touch, personality, and style. Be truly be authentic in what you are doing
It is important that you bring your audience on the journey of adding education to your brand. It will keep them engaged and excited for what is to come

Resources mentioned in this episode: