183: The Financial Side of Speaking - What Speakers Should Know (ft. Danielle Hayden)
We don’t often talk about the financial side of speaking, but it’s important to take a hard look at our numbers so that we can make better decisions for our future. Visibility without a clear strategy is a fast track to burning yourself out, friend. Being intentional about increasing sales requires making strategic decisions. In this episode, Danielle Hayden and I discuss what we need to be considering and doing every time that we are looking at taking on a speaking opportunity.
If you loved this episode and it motivated you to work on more polished presentations, I’d love for you to leave a review on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories, and tag me @jessicarasdall.
Resources mentioned in this episode:
WHO IS DANIELLE HAYDEN
Danielle Hayden is the owner of Kickstart Accounting, Inc. She is on a mission to help entrepreneurs understand their numbers so they can make better business decisions. Danielle believes that it’s important to get intimate with your numbers like the CFO of a business would.
FLIPPING FEAR ON ITS HEAD
You may have a lot of fear around knowing what your numbers are, but you have to shift your thinking into seeing it as an opportunity to shift your energy into something else. When you know what’s working and what isn’t working, you get to stop doing the things that aren’t working. Knowing your numbers is a beautiful and magical tool. Don’t worry about seeing that maybe you’re failing. Instead, think of it as an opportunity to grow your business. It does not need to be a report card of your success or failure.
LACK OF DATA
Start tracking the minute you have decided you are a business owner, don’t lose out on the data that’s growing. Track your decisions and be more intentional in making decisions. Consider implementing the 48-hour rule by putting time and space between you and that decision. Call your bookkeeper and ask for their opinion. Ask yourself, should I be investing my money here and what are the possible outcomes? Have a separate account for your investment fund.
BE CONSCIOUS OF WHAT YOU’RE SAYING YES TO
Danielle recommends having a separate account for an investment fund. This allows you to move the money over and save it in another account so that you can use that money in those times when you want to make an investment. Be conscious of what you’re saying yes to knowing that it can affect your overall business. Account for planning for taxes, investments, and even paying yourself.
TIME IS MONEY
Your time and preparation are not free. Your time is an investment. Time spent developing yourself as a speaker and the time actually speaking are worth something. Give yourself an hourly rate and then determine if the speaking engagement is right for you and worth your time.
HIDDEN COSTS
What gets measured gets managed. If you’re brand new to speaking, track everything. You can do this using a Google Doc, Excel sheet, invoicing system, or CRM software. This allows you to run reports. You must have a way to be able to collect information and track where every client comes from. When you review your numbers, look at the life to date metrics of your business. Make sure to mind your numbers and data so that you can discover any hidden costs.
BEING COMPENSATED
You are never too small. From the day you created your business, you have a responsibility as a business owner to track your numbers. You owe it to your clients, customers, vendors, contractors, hosts, etc. Don’t be afraid to raise your fees over time. When you know your value and your hourly rate, it gives you the confidence to raise your rates.
BE CONFIDENT
Confidence comes naturally and organically as you start doing. Just start tracking, update your records, and keep it consistent. Your confidence will grow and continue to build upon itself. Work with your accounting team to use the numbers to raise your rates.
ASKING FOR HELP
Women often feel like they have to wear all of the hats. You don’t have to be everything and do everything in your business. Zone in on what you do best, and ask for help in the other areas. If you’re not enjoying it, have someone else do it. There is no shame in asking for help. You can only do so much on your own. If you’re worried about the cost of asking for help, adjust your expenses so that it fits where your goals are going next, not where they are today. Play with the numbers to see what changes will affect your income taxes, etc.
SEASONS TO LIFE & BUSINESS
Throughout life, there are seasons. Business is the same. We outgrow people, systems, and strategies as the seasons change. It’s ok to shift gears. Letting something go doesn’t mean it wasn’t great, it just means it wasn’t great for this season.
DANIELLE’S APPROACH
Money can be scary, which is why Danielle promises to never be judgemental with her clients. She tries to make it as easy as possible. Bookkeeping does not need to be hard. Danielle’s clients can come in and be vulnerable and ask questions without feeling uncomfortable. It is her goal to help people understand their numbers. She recommends that clients check their ego at the door and gives them permission to not have all of the answers but to ask the questions.
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Transcript for Episode 183:
Visibility without a clear strategy is a fast track to burning yourself out. And on today's episode, we're taking a hard look at our numbers when it comes to speaking so that we can make better decisions for our future.
Welcome back to another episode of The speak to scale podcast, where we're helping small business owners just like you grow and scale their impact by speaking on stages, podcasts, webinars and more. I'm your host, Jessica Rasdall. And I am so grateful that you are here today. I know there are so many different places you could tune in and listen to right now. And I just appreciate you coming here week after week. With so many new opportunities available to us with in person speaking virtual speaking, podcasting, you name it, it's easy to try to say yes to everything to want to say yes to everything. Because more visibility means more eyes on our products and our services. But if you're looking to be really intentional in increase your sales and conversions, we've got to be making strategic decisions with how we are showing up as speakers. Numbers are not my jam.
So I've brought in Danielle today. She is a reformed a corporate CFO. And she's breaking down all the accounting details that we need to know what we need to be looking at what we need to be considering and what we should be doing. Every time we're considering saying yes to a speaking opportunity to one know if it's the right fit for us and to make the most of it. So if you've ever questioned what that financial side of speaking looks like, today's episode is for you. Alright, Danielle, before we start talking all things, numbers and the scary things we don't want to talk about. Can you give our listeners a quick intro about who you are and what you do?
Yeah, absolutely. So I'm Danielle Hayden, with kickstart accounting Inc. I started our firm about eight years ago, really went on a mission to help entrepreneurs understand their numbers so that they can make better business decisions. I mean, that is what I wake up every day. Like, my team and I are on a mission. Because we've seen way too many entrepreneurs throughout the years, really struggle and not and not have the success that they deserve in their business because they don't understand this scary behind the scenes numbers issue of their business. I fell in love with this. I don't know, almost 20 years ago now that I was working as a hairdresser, in a hair salon.
So total left brain, right brain. You know, I love to tell the story because people like you went from what to what. But what I realized during that experience was that the numbers could get us to the goals. And so while everybody else was really focused on what's new, newest hairstyle, I was like no, no, how many of them do we need to get to in order to reach my goals for the salon reach their goals, and for the other people around me to reach their goals. I knew right then and there that my brain was was wired different and that I needed to use those skills to help other people and achieve their goals.
Oh, I love that so much. We were just having some behind the scenes calls this morning with our Academy members. And I think that was the always my big question that so often when we look feel like Oh, I'm doing all the things in my business, like I'm checking all the boxes. I'm I'm doing everything I'm supposed to be doing. But it can feel like right if I'm just doing the the trendy hairstyles, what's hot, what's new, I'm not thinking about how many hairstyles like how many clients? Am I seeing how many sales conversations Am I having? How many actually, like booking activities are being done? Because, gosh, I can feel like well, I'm I made all the posts, I did all the things. So how when you started your firm and you started working now with entrepreneurs who were probably still a little bit more on that creative side.
Did you see them more as the hairdresser who was booking the trendy appointments or the one who was trying to meet those minimums? You know, a little bit of both.
I think our clients are a very wide range. Most of our creative business owners, you know, they're they're, they're trying right like they want to do like, yes, it's going after what's trendy right now. However, it's in the because they think it's what's best for their business right now. Right? So I would say it's it's well intentioned, however, I call it shiny object syndrome. So like whatever's popular right now. And honestly Like, knowing your numbers isn't that popular? Like, sometimes it is, you know, like, I hear some gurus get to six figures or, but not really like getting intimate with your numbers like, CEO, like a CFO of your business. It's not, it's not really like the popular opinion.
So that's why we talked so much about like, ignoring your numbers is not as a strategy, right? Because so many business owners are operating from from that mindset and, and not embracing this piece of their business because it's not popular.
And nobody wants to talk about that. Right? Like, it's numbers inform what's not working, and why like, they can be so powerful and show us exactly what we need to do. I think also, it's terrifying.
Yeah, well, it's like this fear, fear of failing or fear of being told that what you're doing isn't working. But I want to flip that on its head, right? So instead of being afraid of that, think of that as an opportunity that I get to shift my energy into something else, right. So if I look at the numbers, and I can see things that are working, and see things that are not working, how I get to stop doing the things that aren't working, and I get to do more of what's working like what, like, that's beautiful. It's a beautiful, magical tool. And people don't look at it that way. They think that, Oh, if I look at the numbers, I'm gonna see that I'm a failing, or I'm gonna see that I'm not I'm spending all of my money or all the issues within my business. But what if we could flip that and say that this is an opportunity to do better and, and grow as business owners, the the financial statements do not need to be a report card of your of your success or failure?
Oh, I love that. And so when we're looking at business owners who are really looking to grow, you know, they've got their foundation and they're wanting more, I think so often, we're told, you know, more equals better, more visibility, more posting more podcasts, more speaking more and more and more. Now, for those activities in their business that maybe they haven't done yet. They don't have data to look at on numbers. How do you advise your clients of like, let's say, first for speaking, since we're talking speaking here, you know, somebody is wanting to start speaking. But they they don't know what that's costing them or making them yet? How would you venture into adding something new into your business through the lens of making that smart decision as a CFO?
Well, first of all, start tracking. So the minute that you have decided that you are a speaker, or the minute, you've decided that you're a business owner, so if you have filed the LLC paperwork, if you are spending $1, if you are accepting $1. From that moment, you have to be tracking. So that means your business and your personal is completely separate, you have an accounting system that's recording your income and expenses. So too often I hear from people, I'm not big enough, yet, I don't have enough yet. But then you're losing out on the data that's growing. And you have to be tracking that data. So that's, that's the first piece of it, and then start tracking your decisions, right. So when you have an opportunity, or you are ready to invest in one area of your business, when I want you to take 48 hours, I call it the 48 hour role.
It puts some time and space between you and the shiny objects. So what I ideally what I'd like you to be doing during that 48 hours, though, is calling your bookkeeper. So whoever you have, helping you in your in your business, I want you to put in that email, have that phone call to say, Should I be investing my money here? Discuss what are the possible outcomes of this situation? What will my financial statements look like if I if I make this investment. And then the third thing would be to set aside a set of dollars or an allowance. And you can even do this like in a separate checking account. That is called like your investment fund. And that way, you know you have that money saved up so that when you want to make an investment in a speaking opportunity, you can take it from that fund, know that it's already been allotted for. And then when it runs out, right, like, you need to be watching the balance of that fund, because that's what you're using to invest into into your business. And so it's not a free for all. But every dollar you have in your checking account is really putting that aside so that you know exactly how much you can invest.
Oh, I love that so much because like we teach our students to work if you are not getting paid for speaking engagement, like what you're getting paid to do the other services in your business that you need to have a budget of either time or money that you're willing to invest, you know, either depending on what your speaking strategy is whether that's like days out of office or dollars invested to speak. And I'm like, Yeah, I tell them to do this all the time. But I know that And they're probably not that's like a probably a verbal agreement they've made with themselves. Yeah. And what concrete way to see those numbers in front of you to have that separate account for that to know like, I think it's going to allow you to be more selective with the things that you're saying yes and no to to knowing there's only X number of dollars in this investment account. It's like, do I want to go to these three conferences that might may may be the right fit for me? Or do I want to be more selective and be in front of the people I've been called to serve? Yeah.
And early on, you might still be figuring that out. And so I just want to acknowledge without judgment, or shame that at the beginning, right, like, trust me, we've all done it. We've been to conferences that didn't turn out. However, you don't, you're not saying yes to every single one, right? Like you are watching that fund that account and, and being conscious of what you're saying yes to. I'm a big fan of having separate accounts. So we need to be planning for our taxes. At the end of the year, we need to be planning for our investments into our business, and we need to be planning to pay ourselves. I don't fully subscribe to the profit first model. However, I think having the separate accounts allows you like when your bookkeeper gives you a tax estimate at the end of each month or quarter, you have the ability to move the money over right? So even if you're not paying the IRS right now, move the money over and save it in a separate account. So that you're not always running out of one account.
Absolutely. I'm with you. I'm not like not 100% Pro profit first. But I love this like separation of church and state with it. I do. Yeah, I do enjoy that.
I'm an Enneagram. Seven all if it's in one oh, I'll spend. So one thing I'd love to chat a little bit about is like what's, what are the numbers really look like? What are some of the things that are included for us cost wise, with speaking with visibility that people probably don't factor and especially right now, with so much being virtual, I think it's easy for people to chalk it up as well. I'm not paying for travel. So it's not costing me anything like you're spending time with me right now to record a podcast interview. So what are some of those things that you factor in? When you're making a decision? What are those some of those costs look like for you to show up and be that face of your company?
Your time? Right? Like, that's number one, the when we work with our clients, the number one thing that we hear them say, or there's nothing really saying, it's almost like a mindset that my time is free. So I don't have to pay myself, I'm not paying anyone, however, you it's your time in preparation. So it might be slides, it might be they've asked you to speak on a topic that you don't normally speak on. So you have to take your slides and build up maybe new slides, you have to invest your time and training and development so that you are if you're speaking to a new, a new group of clients, or a different type of client, like, who are they what do they need. So it's your time and investment.
You're investing time right now listening to this, right. So just be like the time to develop yourself as a speaker, and then the time to actually go and speak. And so I like for all of our clients to give themselves an hourly rate. And usually I like to back into that, that amount by adding up all of our overhead expenses. So that would include any of your contractors operating expenses, the zoom, you know, like, anything that you need to keep your business moving forward, I want you to add all of that up plus your ideal salary. So how much do you want to pay yourself every single month and then divide that by the number of hours that you're working? That becomes your hourly rate. And that like is the potential for that speaking engagement worth that dollar amount. And it's not just the the amount for you to show up and speak. It's all the time that went into preparing for that, to follow up with the the candidates afterwards, follow up with the host afterwards. All of that time included.
I don't think anybody's doing those calculations so well, it's so often it can there's so much and I talk about it all the time. You guys are probably so sick of it. But there's so much ego involved with speaking it's we constantly have to be checking that at the door and realizing that while I may be the person speaking, I may be the one with a microphone in my hand. It's not about me. Like we're there to deliver a message. We're there to serve our audience and at the end of the day, we are still the face of our company. And well on the flip side of that Before I, like go off, I think there are a lot of hidden costs involved with speaking that people don't realize. But I think there's also so much to be gained that people are not necessarily tracking back to their speaking opportunities, you know, growth and clients and income that's going to come weeks, months, years later on down the road. So as the person behind the scenes, who's navigating all of these numbers, how are you able to help yourself and your clients see exactly how much they made? how beneficial like what was the profit on a specific event, if maybe some of those gains aren't going to come for such a long time? Like at the end of the year? When you look back and you say, Okay, I did these, these specific speaking engagements? How are we able to tell with which ones we want to continue to partner with do morobe? And which ones we need to like? Scrap?
Yeah. So I think that's a really good question. I, again, what gets measured gets managed. So you have to measure this from day one. And if you, so if you're brand new to speaking, I want to start tracking everything. So maybe that's in a Google Doc or an Excel sheet now, maybe think about a CRM, or a invoicing system that will track where every single client comes so that you can run a report that has like a source code, right? So every new client or maybe some memberships, whatever your your core businesses, I want you to have a way to be able to collect that information. So that you are tracking where every single client comes. And then at the end of each period, so I'm just gonna say period. So maybe that's monthly, maybe it's quarterly, maybe it's annually, when you sit down to review your numbers, I want you to look back at not last month, not last quarter, life to date, right. So in my business, we have life to date metrics, where we can see where our clients came from, over the years. It's funny, I just recently started working with a company who I met seven years ago, at one of the first networking events we ever went to. She said,
I knew I loved you at the moment, but I couldn't afford your services, then we've been slowly building, I can finally do it. And I reached back out. So had I only been tracking data for the last year, I wouldn't have been tracking back to those early events that I was doing. I really just thought I was eating and drinking a lot at these networking events, but they had they had a really true purpose and in costs, right? So so data, data, data, right mine, your numbers, mine your data and make sure you have collection methods in place. So that you can you can see it. And then you can analyze it when you're ready.
And what about for the person who's like, like even you talking about tracking numbers? Oh, I'm I'm too new to track my track when I grow type of thing. How do you feel about that when it comes to being compensated for your time as a speaker?
Yeah, you need to track now, like you're never too small, right? Like I mentioned earlier, the day you collect $1, the day you spend $1, the day that you created your LLC, you you now have a responsibility. People don't like when I say that? It's not, should I or shouldn't I track my numbers, you have a responsibility now as a business owner, to track your numbers. Because you owe that to your clients. You owe that to your customers, you owe that to the vendors, your contractors, people you're working with the hosts who have offered you to come and speak, you owe it to every single one of them to be tracking the these numbers from day one. So if you're too if you feel like you're too early in your business, here's your shout out. You're not too early, start tracking right now. And what that's going to allow you to do is start to increase your your fees, right? Maybe you start low today, right? Maybe you even start free. And then as you gain experience, as you get gained data, you can start to raise your fees over time. But you're never going to feel well.
In my humble opinion. I have seen people don't have the confidence to raise their rates in the same way when they don't know their numbers. Knowing your numbers gives you the confidence that you need to raise your rates, ask for more and have growth really feel possible in your business.
I'd love to hear more about that. Because we for sure see that a lot. And I know our listeners are there where they have probably in their industries best kept secret. They are absolutely incredible what they do. But, man, they're not always the best advocate for themselves. When They comes to their own value and their own pricing, whether that's services in their business, their main offers, or their speaker fee. So how, how can we use that data? How can we use these metrics to build that confidence, and more importantly, be able to ask for what we're what we're seeing?
Yeah, it's gonna come naturally in organic. So there's not one thing that you're going to do tomorrow, that, Oh, I have the confidence now, you know, right. Like, I always use it, I use this analogy all the time, it's, you know, when you decide that you're gonna go run a marathon, right? Because I went for a walk today, doesn't mean I feel confident to show up for the marathon tomorrow. However, I showed up, and I went for a walk today. And that's gonna give me the confidence to go for another walk tomorrow, and maybe in a week or two, all the confidence to start running.
So it's the same thing here, you just start tracking, right. So today, I implemented a tracking system. Next week, I updated it, and I kept it consistent. Cheers, right, like, congratulations, now I have more confidence. And then, you know, at the end of the month, okay, I've reviewed all my numbers, I looked at an income statement and looked at a balance sheet and looked and saw where my income was coming from. Okay, now I feel even more confident, right, and then you do it again, over and over and over again. And that's what gives you the confidence. It's not the first first time that you do it. But it's knowing the numbers. And then you can work with your bookkeeping team, I call it your accounting team, your numbers, people, to help you use the numbers to raise your rates.
I don't expect speakers to, like when I rattled off that whole formula earlier, I don't expect anyone to write that down and go do that, that analysis on their own. However, you have to be tracking the numbers and having the tracking systems in place, and then work with your money team to help you perform that analysis. So that then you know, then you have that number in your mind. And knowing those numbers, that's going to give you the confidence to be able to show up and ask. I'd so great, thank you. Because I think we always feel like we have to do it ourselves. Right? It's like, oh, I just need to, I should know, like I yeah, I don't know what it is like, women, I don't know, I don't see as many of our male clients doing it. But we just feel like we have to wear all the Gosh, darn hats, and you don't have to do everything. And you don't have to be all things in your business. You know, just because we had an idea. And we were passionate about something. So we went into business doesn't mean that suddenly, we should be head of sales had a marketing head, social media manager, CFO CEO, right. Like, we don't know how to do those things, right? Like, that's not why we went into business. And so you, like, really tune into what's your zone of genius, right? Like, what are the tasks that only you can do? And start to ask for help in the other areas of your business. That was the best thing I ever did as a business owner was asked for help. Now, every time I'm struggling or spinning, my wheels are not enjoying something, right? Like just simply not enjoying it. I'm like, Okay, perfect. Who Who Can I ask for help? I'm not enjoying this, it doesn't bring me energy is sitting on my to do list for too long, because I don't, I don't enjoy this task. And there's no shame in asking for help.
I want to follow up to that. Because I know a lot of our listeners are at that place where they're like, I hear you. I can't do it all I do need help. But maybe they are a little concerned about do I have like the financial wiggle room? Do I have? It's going to cost too much to you know, get help? I'll just do it myself. Right. I feel like that's kind of where we get stuck. How do you help your clients paint a plan for those next investments? How do you help them forecast what their next hire could be like? How much they can afford? What does that process look like? Because I know, you can only do so much on your own. You can't be taking days out of office to go speak and to pour into your people from a stage if you're the one trying to hold it all together behind the scenes. Yeah, so it's funny, we we hear it a lot on our calls with new clients. They're like, Well, I'm not sure if I can afford it or not. Because my numbers aren't put together.
So I have no clue that I so let's get started. And then you can tell me if I can afford it. But it's so common, right? Like how do we know if we can afford it or not? We worked with a client who she she said, You know, I just don't feel like I have the money to continue to invest in in my business. And so she was making cuts. She was cutting contractors, employees subscriptions because she she didn't think she didn't know she just felt like it was this scarcity mindset issue. But she just didn't feel like she had enough enough money to do it anymore. And when we actually put together the the financials, I shouldn't have financials at the time, we did what we call a catch up. So it's entering all the numbers in for the entire year. And taking a step back and looking at the financial statements, year to date. And we said, okay, with all these cuts that you're making, you're actually going to be so profitable that this money is going to go right back out the door to Uncle Sam, when you file your taxes. So let's take a step back. What are our goals for this year? Right? Where do we want to go? And then what investments can we make in order to hit those goals?
Now, that doesn't mean you need to go hire the same contractor back, maybe we need a different contractor. Right? Like maybe it wasn't that we needed to cut all expenses. But we needed to adjust our expenses so that the subscriptions and the people and the employees and the the entire backend of your business is fitting where your goals are going next, not where you're at today. But where we're going next. And you do that by looking at the numbers and play, right, like playing with your numbers. Like I know that everyone's rolling their eyes at me, I know. But but I'm gonna count I got it. But you talk to your bookkeeper have them play, right? So they they're the ones that know how to play in Excel and the system. And so talk to your bookkeeper and say, Okay, if I was to make this investment, what does it do to my financials? Right? What is that going to do to my tax return and play with the numbers?
Oh, I love it so much. Thanks for the permission slip for us to try new things and test because I think so often, that is exactly the mindset of well, this isn't working. So I'm just going to clear house. And we just won't do anything. But I think so often we forget that there are seasons to life and to business. And we're going to outgrow people and systems and software's and strategies. And it's okay to shift gears. letting somebody or something go, doesn't mean it wasn't great. It just maybe isn't great for this season. And yeah, yeah, Iove that strategy. Yeah.
So for our business owners who are like, this sounds lovely, but there's no way I'm looking at those numbers. Can you share with us a little bit about you and your firm and what it might look like for us to get some support in this areas and know that we've got somebody in our corner who can play with the numbers in without judgment, and really supporting us to reach those goals? Yeah, so the big thing is with without judgment, right, and, and you that was very clear, I'm just gonna like, let you know, like, that was super clear there, all of this, that you, you approach your clients and the impact they're trying to make without judgment. And I know that when we as business owners are bringing somebody into the back end of our business, it's so intimate, and it can be so scary. And the way you guys work shine through. I appreciate that. Thank you. You know, we understand that money is scary, right? Like, there's so much money mindset, we understand how scary it can be. And we understand that there's not very many places you can go to get these types of questions answered. Right. And we do not take that lightly. And so when we work with clients, we really give them I call it the big mama bear hug. Because, one, we want this to be as easy as possible, right? So life is hard to count, or, like running a business is hard. Bookkeeping doesn't need to be hard. And so we tried to make it as easy as possible for our clients so that they can come in and just be vulnerable and ask questions and know that they're being held in a space where there is no stupid questions. And again, our goal is to help people understand their numbers.
So we start with the bookkeeping, and if you have nothing in place today, awesome, right? Like what we get it in place for our clients. A lot of people say, well, I need to get organized, like no, we need to organize you, you know, like, you don't need to get organized. So you don't just like let's say, like you've mentioned it before, like check the ego at the door. This is an area of your business that's already vulnerable. So you know, like this team is here to embrace that vulnerability and lift you up so that like imagine this not being on your plate or like that black cloud following you behind you. When you get up on stage like you're not worried about any of these other tasks on the to do list. You can really show up and serve your your your audience and really shine and give them your energy. So we do all the the day to day bookkeeping. We send out not just financial reports, because those don't make sense to most entrepreneurs and speakers. So we summarize them, right we summarize them in layman's terms that are easy and digestible. Then we offer strategy calls, right? So every month, you have an accounting team to get on the phone with and say, Hey, what the hell does this mean?
Oh, that's incredible. So I think so often we, we consider an investment or we're planning for an investment, whether that's a new team member and a software or something like that. Make him feel like we're just paying to get the thing done. And it sounds like you guys are going above and beyond to really just like link arms with the business owner, give them the permission to not have to have all the answers for once be able to ask the questions. So if anybody is considered, like looking for support here, how do they find you? Where did they get started? Tell us all the things. Yeah. So you could book a strategy call at Kickstarter, accounting inc.com. There's a button right there that just says book a call, you can join, join our five day boot camp. So if it's something that you're like, I just want to learn more about bookkeeping and accounting, we do have a five day video bootcamp that you can find as well on the on the website, and shout out to our amazing marketing teams, the website is beautiful and easy to use.
And we will link all of that in the show notes. So you guys can easily just click and find it too. Yeah, yeah,
absolutely. And we just recently launched our podcast entrepreneur Money Story. So if you like, like, I just have so many blocks around that, that this topic, you can even tune into to the podcast and learn more about releasing those those money blocks.
Oh, that's so awesome. Thank you. Okay, so I have one last question for you. Like for you, as a business, not the accountant, as the business owner, right? Switch your hat for a second, the when you are making decisions about where you're going to speak and how you're going to show up for your business and, and things like this investing your time ticket on podcast? How does that fit into your goals for your business?
So So for us, there's two things for me, I love this, right? Like this is two things. If not one listener reaches out from this podcast, I'm like, I'm totally okay with that.
I hope that people get at least one thing from this 30 minute conversation that they can implement in their life, to make their life a little bit easier. Because I just want entrepreneurs to succeed, right? Like, I believe that entrepreneurs have the opportunity to change this world in our economy. And I just want entrepreneurs to succeed. And so for me, that makes choosing where to speak a little bit easier, because I'm doing it as a deep personal mission, not just for growing my business, obviously, aren't we have big goals, we set out our one and three year budget at the end of at the beginning of the year, we have a growing team. And again, by me supporting that growing team, I get to give other females an opportunity in a male dominated industry industry, with flexibility to work from home to be able to have work life balance. And again, in an industry that doesn't generally allow that. And so the mission is so much bigger than me, I get to give this this amazing reward to my my team members, and then and then to entrepreneurs. So obviously, we have big goals to continue to grow our team and our business. But again, just entrepreneurship as a whole.
Hall. That's beautiful. Again, thank you enough for joining us today for sharing not only your brain in your strategy, but also your heart for entrepreneurs and women in business. And yeah, I hope that all of our listeners who are all help all of our listeners have their books in order or and or are ready to get their books in order. But if they need some support in that, that they know you are somebody who is going to have their best interests in mind without judgment. So thank you so much for joining us. Yes, thank you.
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